Monday, 27 February 2012

Why Search Engine Optimisation is so important ?

There are various ways to get people to your website: you can tell them about it, giving them a link to your URL; you can entice them there by sharing links to useful articles on social media sites; you can share links back to your site in your email newsletters; you can write a blog so valuable that people willingly refer it to their contacts.

Do all this and you will get visitors to your website. If your content is good enough when they get there you’ll build their trust, generate a lead and ultimately win their business. But if you want to maximise your investment in valuable content it’s vital to think about search engines too.

With 77% of all UK adults using the Internet to search for information on products and services, Google has become an indispensible part of modern life. As a business, harnessing the huge opportunity that search engines provide is crucial for making your online presence as effective as it can be.

Search Engine Optimisation, or SEO as it is known, is a tool any business can use to ensure their content is as visible as possible to those searching for answers on the web. By getting to the first page of Google’s search results people will be able to find you more easily.

What is the Most Valuable SEO Technique? 

What Is SEO
SEO is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site as high as possible. It basically involves fine tuning the content of your site along with the HTML and Meta tags. It also involves off site activities such as link building. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

How do they decided what ranks well?
Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites do not need to be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

Use Keywords In Page Titles
It is important to use keywords in page titles. Whatever text you place in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Search engines also rank this as an important factor when deciding which terms your page should rank for, if any. It is also the title your page will be listed as in SERPS (Search Engine Result Pages), so it needs to appear attractive to humans also.

Keyword Density
 Keyword density is an indicator of the number of times the selected keyword appears in the web page. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Free Keyword Research tools
To decide what terms you should target you need a keyword tool to find out what terms are searched more regularly. Both of these tools are ideal for this job.

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