2- what is Algorithmic Results ?
Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website's unpaid algorithmic results is known as Natural Search Engine Optimization.
3- what is Alt Tag/Alt Text ?
An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query.
4- what is Analytics ?
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website's performance or the success of an Internet marketing campaign.
5- what is Anchor Text ?
Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page.
5- what is Backlinks ?
Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site's search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.
6- what is Banned ?
Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.
7- what is Banner Ad ?
A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser's website or a designated Landing Page.
8- what is Black Hat SEO ?
Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.
9- what is Blacklisted ?
Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines.
10- what is Broken Link ?
Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site's links active is an important part of ongoing optimization.
11- what is Click Fraud ?
Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue.
12- what is Click-Through ?
Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization.
13- what is Click-Through Rate (CTR) ?
Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR.
14- what is Cloaking ?
Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser's IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine's knowledge or it could be construed as black hat cloaking.
15- what is Contextual Link Inventory (CLI) ?
Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads.
16- what is Conversion ?
Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account.
17- what is Conversion Analytics ?
Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc.
18- what is Conversion Rate ?
Conversion rate is the next step up from Click-Through Rate. It's the percentage of all site visitors who "convert" (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site's conversion rate is 40%.
19- what is Cost-Per-Acquisition (CPA) ?
Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs / number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action.
20- what is Cost-Per-Action (CPA) ?
In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model.
21- what is Cost-Per-Click (CPC) ?
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud.
22- what is Cost-Per-Thousand (CPM) ?
Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising.23- what is Crawler ?
Also known as Spider or Robot, a crawler is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings.
24- what is Delisted ?
Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines.
25- what is Description Tag ?
Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page's content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine's listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.
26- what is Directory ?
A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory's servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorization is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing. The most popular directories include Yahoo!, The Open Directory Project, and LookSmart.
27- what is Doorway Page ?
Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.
28- what is Dynamic Content ?
Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain "static content." Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable "?".Search engines will punish sites that use deceptive or invasive means to create dynamic content.
29- what is Flash Optimization ?
Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favor Flash over text are difficult or even impossible for crawlers to read. Flash Optimization is the process of reworking the Flash movie and surrounding HTML code to be more "crawlable" for Search Engines.
30- what is Gateway Page ?
Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings.
31- what is Geographical Targeting ?
Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighborhoods that are important to a company's business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site's keywords, i.e. Hyde Street Chicago apartments. Another important element of geo-targeting is increasing your site's presence on Local Search engines.
32- what is Geographic Segmentation ?
Geographic segmentation is the use of Analytics to categorize a site's web traffic by the physical locations from which it originated.
33- what is Google AdSense ?
Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad "quality scores," and other factors.
34- what is Google AdWords ?
Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.
35- what is Graphical Search Inventory (GSI) ?
Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries.
36- what is Gray Hat SEO ?
Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content.
37- what is Hidden Text ?
Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same color as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank.
38- what is Hit ?
Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server's access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page's HTML file. A better measure of traffic volume is the number of pages/HTML files accessed.
39- what is HTML ?
The acronym HTML stands for HyperText Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page's information and features.
40- what is Hyperlink ?
Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy.
41- what is Index ?
An index is a Search Engine's database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory's editors.
42- what is Inbound Links ?
Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site's search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.
43- what is Impression ?
Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.
44- what is Internet Marketing ?
On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site's Position, Page Rank and Click-Through Rate.
45- what is Internet Marketing Consultant ?
Also known as SEO professionals or SEO specialists, Internet marketing consultants use their knowledge of Search Engine Optimization Strategy to improve their clients' Position and Page Rank.
46- what is Internet Promotion ?
Also known as search engine promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and Page Rank.
47- what is Keyword ?
Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine's Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted keywords relevant to their products or industry.
48- what is Keyword Marketing ?
Keyword marketing is the use of keyword-optimized content and keyword-specific Link Text to emphasize a site's relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad programs such as Google AdSense. Keyword marketing is an essential component of Search Engine Optimization.
49- what is Keyword Submission ?
Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords, Yahoo! Sponsored Search and Microsoft AdCenter.
50- what is Landing Page ?
The landing page is the page on which a visitor "lands" after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site's homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are also used to monitor site traffic and measure an advertising campaign's success. Well-designed landing pages that are relevant to a user's keyword query will improve Conversion Rates and play a critical role in Search Engine Marketing.
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